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    News and articles

    Our press releases and articles contain the latest know-how in natural food colors and keep you updated on what’s happening at Oterra. Read about our award-winning food coloring and their benefits from our scientific expertise. You can also follow the link at the bottom of the page to our press release archive to read more or download pictures.

    Use the filters to navigate through our articles.

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    • Converting to natural colors
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    • Seen around the world
    Susanne Arfelt Rajamand appointed CEO of Oterra
     

    Press Release | Aug 12. 2026 - 1:00PM

    Susanne Arfelt Rajamand appointed CEO of Oterra

    Read more
    Oterra launches natural yellow to help pet food brands replace FD&C Yellow 5
     

    Press Release | Jul 29. 2026 - 12:21PM

    Oterra launches natural yellow to help pet food brands replace FD&C Yellow 5

    Pet food

    Read more
    Oterra launches liquid natural blue colors to give food and beverage brands a broader, brighter choice
     

    Press Release | Jul 07. 2026 - 2:00PM

    Oterra launches liquid natural blue colors to give food and beverage brands a broader, brighter choice

    Read more
    Oterra helps Southeast Asian noodle makers switch to natural yellow colors
     

    Press Release | Jul 02. 2026 - 1:52PM

    Oterra helps Southeast Asian noodle makers switch to natural yellow colors

    Read more
    Integrating natural colors in food and beverage production
     

    Converting to natural colors | Jun 03. 2026 - 2:20PM

    Integrating natural colors in food and beverage production

    Read more
    Snackable ice cream trends: how natural colors drive visual appeal and clean label innovation
     

    Trends | May 20. 2026 - 11:17AM

    Snackable ice cream trends: how natural colors drive visual appeal and clean label innovation

    Dairy & Fruit Prep & Ice Cream

    Read more
    US Consumer Food Trends: Health, Comfort & Color Insights
     

    Trends | Mar 09. 2026 - 3:38PM

    US Consumer Food Trends: Health, Comfort & Color Insights

    Read more
    Concerned U.S. shoppers ready for natural colors in food and beverages
     

    Press Release | Jul 15. 2025 - 8:03AM

    Concerned U.S. shoppers ready for natural colors in food and beverages

    Read more
    Natural colors, naturally safe: How Oterra ensures food safety from farm to final product
     

    Article | May 08. 2025 - 10:03AM

    Natural colors, naturally safe: How Oterra ensures food safety from farm to final product

    Read more
    • The mysterious appeal of purple

      Article | Oct 23. 2025 - 12:11PM

      The mysterious appeal of purple

      Confectionery

      With Halloween just around the corner, it seems a good time to talk about one of its most associated colors.

      Read more
    • Oterra appoints Arnd Kaldowski as Chair of the Board to support US growth opportunity

      Press Release

      Press Release | Oct 09. 2025 - 1:17PM

      Oterra appoints Arnd Kaldowski as Chair of the Board to support US growth opportunity

      Read more
    • US phase-out of artificial colors has 'ripple effect' on regional food and drink legislation

      Article | Oct 09. 2025 - 8:46AM

      US phase-out of artificial colors has 'ripple effect' on regional food and drink legislation

      How food manufacturers can respond to the shift toward natural colors

      Read more
    • Thinking about switching to natural colors? Here’s when – and how – to start preparing

      Article | Aug 25. 2025 - 8:04AM

      Thinking about switching to natural colors? Here’s when – and how – to start preparing

      Food and beverage manufacturers are increasingly exploring natural alternatives. The great news is that nature offers food and beverage producers multiple solutions for natural pigments.

      Read more
    • The power of Limited Time Offers

      Press Release

      Press Release | Aug 14. 2025 - 11:53AM

      The power of Limited Time Offers

      Confectionery

      How natural colors can help hit the sweet spot

      Read more
    • Rewriting the Future of Food Color: How Oterra is Driving Natural Innovation

      Article | Jul 22. 2025 - 11:18AM

      Rewriting the Future of Food Color: How Oterra is Driving Natural Innovation

      In today’s increasingly health-conscious and environmentally aware world, the food industry is undergoing a vibrant transformation – literally.

      Read more
    • Concerned U.S. shoppers ready for natural colors in food and beverages

      Press Release

      Press Release | Jul 15. 2025 - 8:03AM

      Concerned U.S. shoppers ready for natural colors in food and beverages

      CHICAGO, July 14, 2025 — More than 75% of American consumers are concerned or somewhat concerned about consuming food and beverages containing artificial dyes, according to a poll announced today.

      Read more
    • Busted: The myths about natural colors

      Article | Jun 23. 2025 - 12:36PM

      Busted: The myths about natural colors

      Converting to natural colors has been mistakenly described as too complicated. It may not be a walk in the park, but with a little time and expertise most challenges can be overcome

      Read more
    • Oterra opens new HQ in Mt. Pleasant to meet the demand for natural colors

      Press Release

      Press Release | Jun 10. 2025 - 9:26AM

      Oterra opens new HQ in Mt. Pleasant to meet the demand for natural colors

      Read more
    • Jagua blue approved in MERCOSUR

      Article | Jun 04. 2025 - 12:07PM

      Jagua blue approved in MERCOSUR

      Jagua blue, a super stable naturally derived blue from the jagua fruit, has been approved in the MERCOSUR member states: Argentina, Brazil, Paraguay, Uruguay, and the associate member countries.

      Read more
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