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    News and articles

    Our press releases and articles contain the latest know-how in natural food colors and keep you updated on what’s happening at Oterra. Read about our award-winning food coloring and their benefits from our scientific expertise. You can also follow the link at the bottom of the page to our press release archive to read more or download pictures.

    Use the filters to navigate through our articles.

    • Think Pink! An endless world of opportunities in Food and Beverage

      Article | Jun 19. 2023 - 9:01AM

      Think Pink! An endless world of opportunities in Food and Beverage

      Dietary SupplementsSavory & MeatDairy & Fruit Prep & Ice CreamPet foodConfectioneryBakery & CerealsBeverage

      There’s no denying that pink products are becoming more and more popular. The colour pink is often associated with feelings of sweetness, innocence, and playfulness.

      Read more
    • Oterra appoints Brenntag Australia as the new distributor partner in Australia

      Press Release

      Press Release | Jun 06. 2023 - 10:05AM

      Oterra appoints Brenntag Australia as the new distributor partner in Australia

      As a part of the Oterra strategy to drive continual excellence, and in line with our intention to provide the highest levels of customer service, Oterra will change distribution partner in Australia.

      Read more
    • Forget Orange, Black is the new Black

      Article | Jun 06. 2023 - 9:22AM

      Forget Orange, Black is the new Black

      Savory & MeatDairy & Fruit Prep & Ice CreamConfectioneryBakery & Cereals

      When you think of colors and food black may not be the first one that pops to mind, but when used correctly black is a versatile and powerful color that can be used in the food and beverage industry to instill a sense of sophistication and elegance.

      Read more
    • Oterra is your trusted partner for natural Organic coloring foodstuffs

      Press Release

      Press Release | Mar 06. 2023 - 12:34PM

      Oterra is your trusted partner for natural Organic coloring foodstuffs

      OrganicSavory & MeatDairy & Fruit Prep & Ice CreamConfectioneryBakery & CerealsBeverage

      At Oterra, we’re proud to be a leading provider of natural organic coloring foodstuffs

      Read more
    • Oterra launches New Organic FruitMax® Range

      Press Release

      Press Release | Mar 06. 2023 - 8:45AM

      Oterra launches New Organic FruitMax® Range

      OrganicSavory & MeatDairy & Fruit Prep & Ice CreamConfectioneryBakery & CerealsBeverage

      Oterra®, the world’s leading supplier of natural colorings solutions is pleased to announce the launch of its’ new range of organic coloring foodstuffs!

      Read more
    • Mads Dehlsen Winther joins Oterra as new Chief Financial Officer (CFO)

      Press Release

      Press Release | Jan 24. 2023 - 2:49PM

      Mads Dehlsen Winther joins Oterra as new Chief Financial Officer (CFO)

      Oterra, the world’s leading supplier of natural colors with the widest portfolio in the industry is pleased to announce the appointment of Mads Dehlsen Winther as its’ new Group CFO

      Read more
    • Oterra welcomes Global Sustainability talent to the team

      Press Release

      Press Release | Jan 03. 2023 - 1:36PM

      Oterra welcomes Global Sustainability talent to the team

      Oterra, the world’s leading supplier of natural colors with the widest portfolio in the industry is pleased to announce the addition of Vera Karmebäck to the team as its first Global Sustainability Lead.

      Read more
    • Viva Magenta! Oterra brings alive the new Pantone® Color of the Year in its latest offering for natural colors

      Article | Dec 02. 2022 - 1:27PM

      Viva Magenta! Oterra brings alive the new Pantone® Color of the Year in its latest offering for natural colors

      Dairy & Fruit Prep & Ice CreamConfectioneryBakery & CerealsBeverage

      We are delighted to announce we are now able to offer an even broader range of violet shades from black carrot. This achievement enables a perfect natural color match with new Pantone® Color of the Year ‘Viva Magenta’ across food and beverage applications!

      Read more
    • Future trend report: who are the consumers of the future, and what are they looking for?

      Trends | Nov 30. 2022 - 8:22AM

      Future trend report: who are the consumers of the future, and what are they looking for?

      Read more
    • Humanization of pets creating demand for natural colors in pet food

      Regulatory News | Nov 28. 2022 - 8:52PM

      Humanization of pets creating demand for natural colors in pet food

      Pet food

      The global pandemic has undoubtedly been a huge driver in the growth of pet ownership, as people sought companionship and entertainment from their pets.

      Read more
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    Susanne Arfelt Rajamand appointed CEO of Oterra
     

    Press Release | Aug 12. 2026 - 1:00PM

    Susanne Arfelt Rajamand appointed CEO of Oterra

    Read more
    Oterra launches natural yellow to help pet food brands replace FD&C Yellow 5
     

    Press Release | Jul 29. 2026 - 12:21PM

    Oterra launches natural yellow to help pet food brands replace FD&C Yellow 5

    Pet food

    Read more
    Oterra launches liquid natural blue colors to give food and beverage brands a broader, brighter choice
     

    Press Release | Jul 07. 2026 - 2:00PM

    Oterra launches liquid natural blue colors to give food and beverage brands a broader, brighter choice

    Read more
    Oterra helps Southeast Asian noodle makers switch to natural yellow colors
     

    Press Release | Jul 02. 2026 - 1:52PM

    Oterra helps Southeast Asian noodle makers switch to natural yellow colors

    Read more
    Integrating natural colors in food and beverage production
     

    Article | Jun 03. 2026 - 2:20PM

    Integrating natural colors in food and beverage production

    Read more
    Snackable ice cream trends: how natural colors drive visual appeal and clean label innovation
     

    Article | May 20. 2026 - 11:17AM

    Snackable ice cream trends: how natural colors drive visual appeal and clean label innovation

    Dairy & Fruit Prep & Ice Cream

    Read more
    US Consumer Food Trends: Health, Comfort & Color Insights
     

    Article | Mar 09. 2026 - 3:38PM

    US Consumer Food Trends: Health, Comfort & Color Insights

    Read more
    Concerned U.S. shoppers ready for natural colors in food and beverages
     

    Press Release | Jul 15. 2025 - 8:03AM

    Concerned U.S. shoppers ready for natural colors in food and beverages

    Read more
    Natural colors, naturally safe: How Oterra ensures food safety from farm to final product
     

    Article | May 08. 2025 - 10:03AM

    Natural colors, naturally safe: How Oterra ensures food safety from farm to final product

    Read more